Ploypailin Cunningham · Owner

Thai beef, raised the way my husband learned it in Texas.

I'm Ploy. I built this for my husband Ben and our three boys — Lincoln, Martin, and William — who grew up hearing about the ranch he came from, and who now watch the same Brahman cattle lessons play out in the Isan villages he spent over a decade teaching. This is our family's beef, sold under our family's name — by the whole, the half, or the quarter.

Ploypailin Cunningham, owner of Thai Beef at Its Finest
Ploypailin Cunningham · Owner, Thai Beef at Its Finest
10+Years exporting genetics
2Countries, one family
100%Family owned
50%Deposit places your order
What we sell

Order a half, a quarter, or a whole.

We sell beef by the animal, not by the steak: a whole, a half, or a quarter (25% of a whole), custom cut and wrapped to your instructions, with sausage and pre-made hamburger patties as options. Ordering a half or a quarter of a carcass helps our partner farms stay sustainable and keeps prices low.

Line one · grain-finished

Wagyu (100%), grain-finished

Sold whole, half or quarter. Guaranteed BMS 5–6 minimum; higher grades as animals are available.

฿300–1,500 per kg hanging weight, by grade · well-marbled ฿800
Line two · grass-fed

Brahman × Beefmaster (50/50), grass-fed

Sold whole, half or quarter. Guaranteed BMS 5–6 minimum; higher grades as animals are available.

฿300–1,500 per kg hanging weight, by grade · well-marbled ฿800
Our guarantee

On every carcass

Every carcass is guaranteed at marbling level 5–6 on the Japanese scale (BMS), and every animal is tested for injectable antibiotic residues.

Both lines

We have no storefront. Orders are placed online and by message; a 50% deposit places the order. Prices run on a sliding scale from ฿300 to ฿1,500 per kilo of hanging weight, by grade; a well-marbled carcass at the guaranteed grade is ฿800 a kilo. Your total is confirmed when your animal is weighed.

Order online → What you get from a half
How it works today

Ben used to do every step. Now the herd does it for him.

Ben is retired from the day-to-day now. The Brahman genetics he spent over ten years bringing from Texas to Thailand — semen, embryos, and entire shuttle flights of live cattle — are raised today by partner ranches across Isan villages he trained personally. Here's how a Thai Beef order actually gets to your table.

01

Choose a half, a quarter, or a whole

Pick a line — Wagyu (100%), grain-finished, or Brahman × Beefmaster (50/50), grass-fed — and the size: whole, half, or quarter.

Online or by message
02

Pay 50% down

A 50% deposit by PromptPay or bank transfer places the order. The price is ฿800 per kilo of hanging weight; we send the estimate and the deposit request by LINE.

To place the order
03

Tell us how to cut and wrap it

Steaks, roasts, brisket, ground — your list, cut and packed by a licensed Thai processor to a written spec. Sausage and pre-made hamburger patties as options.

Before cutting
04

Collect or receive your order

Collection or delivery, arranged with you on LINE once your beef is cut and wrapped.

When it's ready
Also for sale

The genetics themselves. Semen and IVF embryos.

The bloodline behind our Brahman beef is for sale too: frozen semen from six ABBA-registered Red Brahman sires and IVF embryos from fifteen registered donor cows — the Texas herd Ben built under Thai-Tex Cattle Exporters and YZ International Livestock.

See the sires and donors →
The next generation

Three boys. Two countries. One future.

Lincoln, Martin, and William are growing up the way Ben did — around cattle, around barns, around people who work with their hands. They're being raised as Thai and American cattlemen both, and one day this will be theirs to run, the same way Ben's family passed a ranch down to him. For now, their job is simpler: love their mama, and pay attention.

Lincoln, Martin, and William, the three Cunningham sons
Lincoln, Martin & William
One of the Cunningham boys standing on the back of a Brahman cow
Learning the herd, early
One of the Cunningham boys beside a bull statue in Texas
Texas roots, Isan future
Steaks grilling, prepared by Ben Cunningham
Ben's Sunday grill
Two porterhouse steaks searing on Ben's cast iron grill
This week's cut
A family tradition

Sunday, after church. Ben's at the grill.

Ben doesn't run the ranch day-to-day anymore, but he hasn't put down the tongs. Once a week, after church, he grills his favorite cut for the whole table — Ploy, our sons Lincoln, Martin, and William, and Naw Sha and May, the two nannies our family loves like our own. Ploy films it and posts a new video every week.

Watch on Facebook →
Two Brahman bulls in a grassy field
Brahman bulls
The bloodline

Same cattle, same lessons, two countries.

Ben grew up raising Brahman cattle on his family's ranch in Texas. For more than ten years, his business brought that same bloodline to Thailand — by semen, by embryo, and by entire shuttle flights of live cattle — so that Isan ranches could raise it the same way he was taught.

See the genetics story →
Ready when you are

A half, a quarter, or a whole — cut the way you cook.

We have no storefront. Order online, or message us on LINE or Facebook, and we confirm the price and the deposit request with you.

Order online → Message us on LINE