Ploypailin Cunningham · Owner

Thai beef, raised the way my husband learned it in Texas.

I'm Ploy. I built this for my husband Ben and our three boys — Lincoln, Martin, and William — who grew up hearing about the ranch he came from, and who now watch the same Brahman cattle lessons play out in the Isan villages he spent over a decade teaching. This is our family's beef, sold under our family's name.

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Ploypailin Cunningham, owner of Thai Beef at Its Finest
Ploypailin Cunningham · Owner, Thai Beef at Its Finest
10+Years exporting genetics
2Countries, one family
100%Family owned
402Tha Pae Rd, Chiang Mai
How it works today

Ben used to do every step. Now the herd does it for him.

Ben is retired from the day-to-day now. The Brahman genetics he spent over ten years bringing from Texas to Thailand — semen, embryos, and entire shuttle flights of live cattle — are raised today by partner ranches across Isan villages he trained personally. Here's how a Thai Beef order actually gets to your table.

01

Genetics, imported

Ben's decade-plus of Brahman genetics work — semen, embryos, live shuttle flights from Texas — gave Isan partner ranches the same bloodlines he grew up with.

Years 1–10+
02

Raised in Isan villages

Partner ranches raise the cattle themselves, using the herd-management lessons Ben taught — the same ones he learned on his family's ranch in Texas.

Ongoing
03

Paid in cash at harvest

When an animal is ready, Ploy pays the Thai ranch directly, in cash, for that animal. No middlemen, no long contracts.

At harvest
04

Processed to our spec

A Thai processor working to USDA HACCP standards breaks the animal down into cuts and value-added products to our exact specification.

Before it ships
The next generation

Three boys. Two countries. One future.

Lincoln, Martin, and William are growing up the way Ben did — around cattle, around barns, around people who work with their hands. They're being raised as Thai and American cattlemen both, and one day this will be theirs to run, the same way Ben's family passed a ranch down to him. For now, their job is simpler: love their mama, and pay attention.

Lincoln, Martin, and William, the three Cunningham sons
Lincoln, Martin & William
Ben Cunningham helping his son stand on the back of a Brahman animal
Learning the herd, early
Ben Cunningham and his son at a cattle ranch entrance in Texas
Texas roots, Isan future
Steaks grilling, prepared by Ben Cunningham
Ben's Sunday grill
Two porterhouse steaks searing on Ben's cast iron grill
This week's cut
A family tradition

Sunday, after church. Ben's at the grill.

Ben doesn't run the ranch day-to-day anymore, but he hasn't put down the tongs. Once a week, after church, he grills his favorite cut for the whole table — Ploy, our sons Lincoln, Martin, and William, and Naw Sha and May, the two nannies our family loves like our own. Ploy films it and posts a new video every week.

Watch on Facebook →
See it in motion

This week's video, straight from Facebook.

Ploy posts a new clip every Sunday — Ben at the grill, the boys underfoot, and the odd trip out to the barn. This feed pulls straight from our real Facebook page, so it's always the latest one.

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Ben and Ploy Cunningham with a Brahman bull from their genetics program
Ben & Ploy, with the bloodline
The bloodline

Same cattle, same lessons, two countries.

Ben grew up raising Brahman cattle on his family's ranch in Texas. For more than ten years, his business brought that same bloodline to Thailand — by semen, by embryo, and by entire shuttle flights of live cattle — so that Isan ranches could raise it the same way he was taught.

See the genetics story →
From the menu

The cuts, at a glance.

A working selection from our current rotation. Full menu and pricing on the Cuts page.

Signature Reserve

Ribeye

Our top tier, from Ben's original Brahman-cross bloodlines. Rich marbling, deep flavor.

฿1,950 / kg
Everyday

Bone-in Rib Roast

A 4-rib standing roast for a 6–8 person table. A Sunday-table favorite in our own house.

฿1,150 / kg
Everyday

Whole Packer Brisket

12–15 kg packer, point and flat together. Built for low-and-slow.

฿790 / kg
See the full menu →
Where to find us

Online, or at 402 Tha Pae Road.

Order for delivery anywhere in Thailand, or visit our shop in the heart of Chiang Mai.

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Order online

Browse the full menu and order direct at thaibeef.com — sub-zero shipping anywhere in Thailand.

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402 Tha Pae Road

Our shop in Chiang Mai. Come see the cuts in person and talk to us directly.

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Wholesale

We supply select restaurants, hotels, and butchers across Chiang Mai and Bangkok.

Ready when you are

Taste what a decade of genetics work actually tastes like.

Order online, or come see us at 402 Tha Pae Road, Chiang Mai.

Browse the cuts →